Quote from SMART GRID TODAY: “…Consumers are failing to understand the value of the smart grid, and some essential technology can actually get in the way of helping them gain that understanding, Erich Gunther, administrator of the Smart Grid Interoperability Panel (SGIP), told us yesterday. In technical meetings with Southern California Edison and other players this week, “one topic that keeps coming up is just how important it is to spell out the value of the smart grid for consumers,” Gunther said.
QUOTE OF THE DAY: Whether the backlash against the smart grid is justified or not, the consumer is obviously not understanding its value.–Erich Gunther, administrator of the Smart Grid Interoperability Panel…”
In the classic buyer-seller relationship, the seller presents a clear value proposition to the prospective buyer, and the buyer decided whether or not to purchase.
The Smart Grid’s systemic value is illusory, because it can only be understood by a rate-payer in terms of a series of limited and well-defined retail value propositions. This rate-payer, free to say yes or no, must be convinced by this value proposition to say yes.
One solution at a time.